fabula (noun) fab·u·la \ˈfabyələ\: story; usually : a traditional tale

Fabula(b) is a boutique end-to-end AR studio with a passion for bringing the story into the audience’s world. We create AR adaptations of iconic stories and cultural landmarks, from Greek tragedy to 80s music.

We believe people want more than immersion in a famous storyworld. They want live, shared participation, in their own environment and in a version that feels authentic. Our research-backed work draws on immersive theatre to create the full-body, scalable participation audiences are demanding in the next media revolution.